Discover Vermouth – The Perfect Italian Aperitif

Vermouth is the very essence of Italian drinking culture – stylish, aromatic, and made for sharing. This fortified wine, infused with herbs, spices, and botanicals, has been at the heart of aperitivo traditions since it first appeared in Turin in the 18th century. Its name comes from Wermut (wormwood), a key ingredient that gives vermouth its signature bitter edge.

There are three main styles to explore: sweet vermouth (rosso/rouge), rich and spiced with a ruby hue; dry vermouth, crisp and herbaceous, made famous in the Martini; and bianco vermouth, floral and lightly sweet. Each style offers a different way to enjoy this versatile aperitif.

Traditionally served over ice with a slice of orange or lemon, vermouth is also the foundation of classic cocktails such as the Negroni, Martini, and Americano. With a lower alcohol content than spirits (around 15–18%) and a balance of bitter and sweet flavours, it pairs beautifully with olives, cured meats, and cheeses – the perfect start to any evening.

Whether you’re sipping in Turin, relaxing on a Milanese terrace, or recreating the Italian lifestyle at home, vermouth brings people together. Start with a glass of red vermouth on the rocks, then explore dry and bianco varieties to discover your favourite style. More than just a drink, vermouth is a timeless Italian aperitif that captures the spirit of la dolce vita.

Discover Vermouth with Brad’s Wine Subscription – explore premium bottles and have them delivered straight to your door.

Read our verified customer reviews

Only €58 for 6 mixed bottles
Free EU home delivery

View Our Five Star Reviews
New selections every month
Special gifts included

Subscribe Online